Senior social strategy, cultural storytelling & content leadership

I’m Laura Flesch, a London-trained Cultural Strategy & Social Content Director with 7+ years’ experience leading social-first campaigns for brands including Aston Martin, Adidas, Starbucks, LEGO and Westfield.

I help brands turn cultural insight, brand storytelling and platform behaviour into social content strategy that feels relevant, distinctive and built to perform.

Alongside agency work, I created redheadonthego - a creator-led cultural content platform exploring places, atmosphere, travel, hospitality and social behaviour in real time.

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BRAND EXPERIENCE INCLUDES

Black abstract background with diagonal dark gray stripes.
Diagram illustrating the use of a loader for checking for duplicate files in a folder.
Starbucks logo with a green mermaid figure with long hair, crown, and two tails.
Neon sign with the phrase 'Coca-Cola' in stylized white and red cursive letters on a black background.
Black silhouette of a dog with a raised paw, in front of a white background.
A black silhouette of a person riding a bicycle on a black background.

Beyond agency campaigns, I use redheadonthego as a live cultural content lab - exploring how places, brands, and experiences build atmosphere, community and emotional connection.